How Fabletics Uses the Reverse Showroom Technique to Satisfy Customers

Fabletics is all the craze in the fashion industry. Although Amazon has traditionally had a monopoly over fashion online, Fabletics is now breaking into the fashion industry and is making big waves. It is using new and smart strategies which are attracting customers and helping it grow into something big. The reverse showroom technique is one of the best cases in point.


As you may have heard or read, many physical stores are suffering become of internet commerce. People often visit stores to try out new clothing, but they do not end up buying there. Instead, they look for the clothes they liked online and find cheaper deals. Fabletics, however, has came up with an ingenious solution to this problem, one that makes the showroom technique into an asset. In essence, what they are doing is a reverse showroom technique.


Customers often come into the store to buy things. However, Fabletics has an online party and an offline part. In their offline stores, customers can buy things and sync their purchases with their online shopping carts. So, first of all, around a third of all customers who come to Fabletics stores are already online members. Around a quarter of all customers who come to Fabletics stores become online members in the store. Customers can pick up their clothing there and then, or they can purchase it through their online cart. Whatever they pick in the offline store is automatically added to their online cart. For Fabletics, it is not important that the customer actually buy in their store as opposed to online. They just want to make their customers happy.


Kate Hudson is a famous actress who endorses Fabletics. When the founders of Fabletics came up with their idea for the company, they immediately knew that Kate Hudson was the one who can help them out. They reached out to her to help represent the Fabletics brand. Kate Hudson gave Fabletics some ideas and helped them improve. She helped them improve their communication with their customers. Within a short time, with Kate Hudson’s help, Fabletics received a top rating from the Better Business Bureau.


Kate Hudson is also the one who gave Fabletics the idea to team up with Techstyle Fashion Group. She knew that it was not a good idea to do everything alone. She knew teaming up with a company that had the resources and experience was the best way to get on the road to success.

Luiz Carlos Trabuco Cappi’s Journey With Bradesco And Brazilian Banking Sector

Luiz Carlos Trabuco Cappi, the current President of Bradesco, draws more than four decades of experience in the Brazilian banking industry. Interestingly, all of those years he spent with Bradesco – country’s second largest bank. Trabuco started his career with the banking firm as a clerk and grew up in the ladder to the top of the management. He became the President of the bank in 2009 as the then President of the firm, Cypriano, retired from the position. Before assuming the role, Trabuco was the President of the insurance arm of the company named Bradesco Insurance and Pension Group.

Trabuco received the Insurance Personality of the Year Award 2007 for his role in spreading the positivity in the insurance marketplace. During his initial years with the firm, he mixed his banking area knowledge with insurance and introduced the sale of insurance using the broker channel. Trabuco worked in various sectors of the insurance industry including marketing, operations, customer service, and more. Interestingly, he was an optimistic insurance executive about the industry and used to say that it was an extended arm of the State as it is critical to the social welfare. “I am delighted with the representative contribution present in the sector. I just need the government understanding the importance of insurance in the modern society,” Trabuco said during those days.

Interestingly, the insurance arm of Bradesco was contributing to 40% of the group’s profit, and that helped Trabuco to claim the title of the President. When he was assuming the role, Trabuco was the fourth person holding the top executive position at the firm in its history of 64 years. He understands the goals of a banking sector better and says “we want to give the best work in the towns we serve.” With that mission, Trabuco helped the bank to acquire the Brazilian business of HSBC for $5.2 billion in the third quarter 2015. The deal has helped Bradesco to outperform the largest bank in the country, Itaú Unibanco, in three critical areas: the total number of account holders, volume of investment funds, and the number of branches.

Luiz Carlos Trabuco Cappi claimed that the deal helped the bank to achieve what it could have achieved through six years of organic growth. The deal and its importance helped him to claim the Dinheiro Entrepreneur of the Year Award for the financial sector in the year 2015. Trabuco completed his graduation from the University of São Paulo, before starting his banking career in 1969.

Corpse Flower Blooms at Orange Coast College

A rose by any other name would smell as sweet, but this particular flower lives up to its name. A very rare and pungent flower was in full bloom at Orange Coast College this past weekend and drew a large crowd dying to experience its death-like smell.


The Amorphophallus titanum plant is a rare plant species colloquially known as the Corpse Flower. Its exhibition highlighted the rancid smell of the flower as well as its notable beauty. The native flower of Sumatra, Indonesia is currently considered an endangered plant species.


This was a much-anticipated event ever since the plant first came to the Costa Mesa college in 2006. The staff has affectionately nicknamed the plant Little Dougie even though it stands at an impressive 5 feet and weights over 30 pounds. The nickname is attributed to Doug Bennett, executive director of the OCC Foundation. Some corpse flowers have been known to eventually weigh as much as a full grown man, weighing in at as much as 200 pounds.


Corpse flowers have a reputation for being beautiful, but are more well-known for their eye-watering smell. The odor occurs during pollination when beetles transport pollen between male and female plants after being attracted by the smell. The plant normally blooms in the evening and is a rare and anticipated event because the flower can take as much as a decade to make its first bloom. It is also a bloom of notably short duration, clocking in at about 48 hours.


Orange Coast College is known for its botanical garden and horticultural studies program. They offer certificates in horticulture, garden retrofitting and landscape design. The Horticulture Department boasts seven greenhouses, a fruit tree orchard, a tree arboretum and also uses the entire campus landscape to further its botanical studies. The program serves both those who are seeking gardening knowledge for a hobby as well as those who want to enter the thriving Green Industry. The Corpse Flower exhibit is a shining example of their hard work and the accomplishments of their staff in nurturing an endangered plant species far from its natural habitat.


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