Luiz Carlos Trabuco Cappi, the current President of Bradesco, draws more than four decades of experience in the Brazilian banking industry. Interestingly, all of those years he spent with Bradesco – country’s second largest bank. Trabuco started his career with the banking firm as a clerk and grew up in the ladder to the top of the management. He became the President of the bank in 2009 as the then President of the firm, Cypriano, retired from the position. Before assuming the role, Trabuco was the President of the insurance arm of the company named Bradesco Insurance and Pension Group.
Trabuco received the Insurance Personality of the Year Award 2007 for his role in spreading the positivity in the insurance marketplace. During his initial years with the firm, he mixed his banking area knowledge with insurance and introduced the sale of insurance using the broker channel. Trabuco worked in various sectors of the insurance industry including marketing, operations, customer service, and more. Interestingly, he was an optimistic insurance executive about the industry and used to say that it was an extended arm of the State as it is critical to the social welfare. “I am delighted with the representative contribution present in the sector. I just need the government understanding the importance of insurance in the modern society,” Trabuco said during those days.
Interestingly, the insurance arm of Bradesco was contributing to 40% of the group’s profit, and that helped Trabuco to claim the title of the President. When he was assuming the role, Trabuco was the fourth person holding the top executive position at the firm in its history of 64 years. He understands the goals of a banking sector better and says “we want to give the best work in the towns we serve.” With that mission, Trabuco helped the bank to acquire the Brazilian business of HSBC for $5.2 billion in the third quarter 2015. The deal has helped Bradesco to outperform the largest bank in the country, Itaú Unibanco, in three critical areas: the total number of account holders, volume of investment funds, and the number of branches.
Luiz Carlos Trabuco Cappi claimed that the deal helped the bank to achieve what it could have achieved through six years of organic growth. The deal and its importance helped him to claim the Dinheiro Entrepreneur of the Year Award for the financial sector in the year 2015. Trabuco completed his graduation from the University of São Paulo, before starting his banking career in 1969.