How Fabletics Uses the Reverse Showroom Technique to Satisfy Customers

Fabletics is all the craze in the fashion industry. Although Amazon has traditionally had a monopoly over fashion online, Fabletics is now breaking into the fashion industry and is making big waves. It is using new and smart strategies which are attracting customers and helping it grow into something big. The reverse showroom technique is one of the best cases in point.

 

As you may have heard or read, many physical stores are suffering become of internet commerce. People often visit stores to try out new clothing, but they do not end up buying there. Instead, they look for the clothes they liked online and find cheaper deals. Fabletics, however, has came up with an ingenious solution to this problem, one that makes the showroom technique into an asset. In essence, what they are doing is a reverse showroom technique.

 

Customers often come into the store to buy things. However, Fabletics has an online party and an offline part. In their offline stores, customers can buy things and sync their purchases with their online shopping carts. So, first of all, around a third of all customers who come to Fabletics stores are already online members. Around a quarter of all customers who come to Fabletics stores become online members in the store. Customers can pick up their clothing there and then, or they can purchase it through their online cart. Whatever they pick in the offline store is automatically added to their online cart. For Fabletics, it is not important that the customer actually buy in their store as opposed to online. They just want to make their customers happy.

 

Kate Hudson is a famous actress who endorses Fabletics. When the founders of Fabletics came up with their idea for the company, they immediately knew that Kate Hudson was the one who can help them out. They reached out to her to help represent the Fabletics brand. Kate Hudson gave Fabletics some ideas and helped them improve. She helped them improve their communication with their customers. Within a short time, with Kate Hudson’s help, Fabletics received a top rating from the Better Business Bureau.

 

Kate Hudson is also the one who gave Fabletics the idea to team up with Techstyle Fashion Group. She knew that it was not a good idea to do everything alone. She knew teaming up with a company that had the resources and experience was the best way to get on the road to success.

Can Kate Hudson’s Fabletics Rattle Amazon’s Cage?

Amazon has not been worried about too much as they sit perched in the top spot in the apparel market. Over the last few years, Amazon has been taking in over 20 percent of the sales in this niche, and has widened the gap to the nearest competitor. There appears to be one clothing retailer who is not afraid to rattle Amazon’s cage, and Kate Hudson’s Fabletics has pulled in over $250 million in sales in this space over three years to put the pressure on the rest of the market.

 

Hudson talks openly about how her company has exploded in popularity and sales, and it all comes down to a few basics like membership perks and a sales technique known as reverse-showrooming. To get a better understanding as to how this works, we only need to take a peek in the mall at the retail Fabletics stores first. Here you will find women trying on the active-wear, window-shopping for the latest in workout apparel, and even enhancing their memberships by talking the Fablectics lifestyle quiz. Hudson says although her athleisure brand is high-quality, it is a combination of all these moving parts that adds to the success of the brand.

 

Now we need to take a look at what happens when customers visit the Fabletics e-commerce stores online. If a customer has a membership and has been trying on the workout apparel at the mall, all those items that fit perfectly get moved to the online profile for future consideration. So maybe a customer was too busy in the mall but had time to try on a few things to make sure they fit. Now when they have more time, they log into the e-commerce site and they can shop the vast assortment of active-wear online without concern of items fitting or the stress of being in the mall. These women tend to buy more because they know exactly how they look in those yoga pants or tank tops.

 

Kate Hudson’s Fabletics also rewards their loyal customers with free shipping for those online orders, discounted prices for the workout apparel, and the help of a Fabletics personal shopper who uses those quiz answers to pick an item each month they think you will love, then adds it to the car for consideration. Unlike eBay or Amazon where everyone gets the same treatment, at Kate Hudson’s Fabletics you are a valued part of the family and you are rewarded as such.

Fabletics Reviews Proving Favorable

Fabletics is by far one of the most unique types of sites out there because it provides people with something different for their needs. Fabletics is unique because women can find the best activewear out there for smaller prices by simply paying for the monthly fee. The best thing about Fabeltics is that their style stems farther than just traditional active wear. You can find a wide range of clothing in their list of options, and if you take their quiz you can get an instant look on all the things that fit your inquiries and what you asked for from the quiz.

The Krazy Coupon Lady is reviewer online that loved everything about Fabletics. Not only is Kate Hudson a reason behind her love for the brand, but she genuinely enjoy the beauty behind the company. She loved that they discounted her initial first purchase and not to mention gave her plenty of great benefits because she became a VIP member. The fact that it is indeed free shipping on every single order is another good reason for why she loves the company and what it has to offer. All of the outfits that you can find in their marketplace is definitely within the $30-$45 dollar price range where they originally sell for $100+ elsewhere. Because of the small monthly fee that you pay, you also get great discounts and get access to designer brands that you otherwise wouldn’t even be aware of because they’re only known by the most rich and popular women.

The blog The Foodie That Stays Fit also gave her own review of the company because as a foodie she definitely loves staying active and found Fabletics to be suited for all of her needs. She loves the fact that the company is very much on top of their game in terms of style and trendy active wear. She did note a couple of things to be tough, but overall she recommended the company.

With their stores coming out very soon, you can actually take advantage of window shopping and going to the in person locations to try on specific activewear and then actually lead it to your online account so you can buy it in the near future whenever you want. It’s definitely a unique way to find great clothing at the best prices without having to buy it right away. It’s definitely a great idea.